About Us

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Richard Brooke

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Richard Brooke
Chief Visionary Officer, Owner

The cliché is “pushing the envelope." Richard Brooke does it daily. A boldness to see beyond commonly accepted boundaries has been his signature since he entered the MLM world in 1977. He innovated, shattered assumed limitations, and rocketed to the top. But that's not the only reason he's on the Direct Selling Association's Board of Directors. His commitment to integrity and leadership without muddying decisions with his own business interests is renowned throughout the industry. As the mastermind behind Life Shotz (and its 100-year business plan), Richard is set to give network marketing a facelift nobody knew it needed. Again.

Lisa Jimenez

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Lisa Jimenez
Platinum, Advisory Board, Owner

Finding it a challenge to balance work, family, and higher education? Hunt down Lisa Jimenez's story for a torrential downpour of inspiration. The author, mother, and Network Marketing sensation has helped thousands shatter their self-limiting beliefs and get the breakthrough success they want. Lisa's gift of showing people how they can regain their drive, risk-taking ability, and childlike courage (think about what you could do with a little more of that!) makes everyone involved with Life Shotz giddy with excitement.

Kimmy Everett

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Kimmy Everett
Advisory Board

As a single parent to daughter Hailey, Kimmy knew she needed a change so she could stop working long hours day after day and start spending more time as a family. Not only was she sick of other people raising her daughter, but she was also struggling financially and sinking further and further in to debt. It was through Network Marketing that she found her path to financial freedom and has never looked back. With her very own four year career, she built a network of more than 17,000 people. As part of the Life Shotz Tribe she is excited to use her passion for helping others to help people build their dreams.

Melissa Gulbranson

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Melissa Gulbranson
Vice President of Marketing, Owner

With 10-plus years in the Network Marketing industry, Melissa Gulbranson is the brains behind the strategic marketing and branding campaigns for both corporate and Brand Rep initiatives. Melissa's talent for conjuring up the ultimate Brand Reps' tools was recognized when her creative team beat out 260 deep-pocketed competitors for the 2009 DSA Technology Innovation Award. All of which is pretty impressive considering that every award-winning marketing piece is produced in-house—no third-party additives required. Now that's independence.

Stacey

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Stacey Holley
Chief Operating Officer

We don’t call her Sensei and she doesn’t call us Grasshopper. Stacey Holley truly is a master and mentor at business operations, developing new business and strategic client solutions. She boasts more than 25 years in high-level executive and VP roles and has garnered a long list of awards: AMN President’s Circle multiyear winner, Cardinal Health Leadership Winner and ICL Top 100 Global Manager. She’s also an advocate and award-winning co-author of Medals, Flags and Memories, written in honor of her son, Matthew, who lost his life serving in Iraq. While she’s never done karate (she prefers hiking, biking and skiing), Stacey is a Six Sigma Certified Green Belt, making her an expert in disciplined, data-driven business practices. Hmm … maybe we should start calling her Sensei!

Tom Lunneborg

Tom Lunneborg
Vice President of Product Development and Logistics

Every boy dreams of working with scientists in high-tech laboratories. As our member of our advisory board he gets to work with Dr. Todd Schlapfer and the high-tech laboratories and the occasional mad scientist. Tom also has a long history of working with operational logistics and we love getting into his head and picking that flight-director brain of his.

Courtney

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Courtney Schwagler
Director of Product Education

Defining all laws of thermodynamics, Courtney is our VIBE in perpetual motion. Her energy simply knows no bounds. Courtney is a seasoned Performance Specialist Registered Dietitian with EXOS Dietetic Mentorship training, triathlete, public speaker and all-around Life Shotz and LSVIBE enthusiast. She has a great passion in sharing how our products can help everybody have a happy, healthy vibe from the inside out. Profound education, changing lives and sharing her off-the-wall enthusiasm for good nutrition – it’s all in a FUN day’s work for Courtney! Yeah, that’s totally worth singing about!

James Smith

James Smith
Director of Information Technologies

James Smith brings his 15 years of experience in Ecommerce Web Technologies. James has extensive experience in Ecommerce and Technologies industries and is looking forward to and is already feeling the VIBE and expanding his experience as an expert technologies leader.

Rich Razgaitis

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Rich Razgaitis
Advisory Board

When you want someone to help lead a company, you want someone who knows what it's like to work at every level of a company. Enter Rich Razgaitis. He's been everything from knife seller to CEO, and he's built a reputation of being "the guy" who knows what it takes to make it big. Whether he's building distribution channels or supercharging growth, Rich has made it happen for companies across the country and around the globe, and he's bringing his insights to Life Shotz. No matter how you cut it, that's unbelievably cool.

Dr Todd Schlapfer

Dr. Todd Schlapfer
Advisory Board

We all hear stories about some guy that took one trip to the Far East and is thus “qualified” to develop the next big thing. A bit fishy, no? That's why Life Shotz turned to Dr. Todd Schlapfer. Not just ‘some guy’, the good doctor is a graduate of the National College of Naturopathic Medicine, has 2.6 decades of experience, and is the founder of Coeur d'Alene Healing Arts.

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