About Us

we're, like, crazy good at this

Richard Brooke

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Richard Brooke
Chief Visionary Officer

The cliché is “pushing the envelope." Richard Brooke does it daily. A boldness to see beyond commonly accepted boundaries has been his signature since he entered the MLM world in 1977. He innovated, shattered assumed limitations, and rocketed to the top. But that's not the only reason he's on the Direct Selling Association's Board of Directors. His commitment to integrity and leadership without muddying decisions with his own business interests is renowned throughout the industry. As the mastermind behind Life Shotz (and its 100-year business plan), Richard is set to give network marketing a facelift nobody knew it needed. Again.

Melissa Gulbranson

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Melissa Gulbranson
Vice President of Marketing

With 10-plus years in the Network Marketing industry, Melissa Gulbranson is the brains behind the strategic marketing and branding campaigns for both corporate and Brand Rep initiatives. Melissa's talent for conjuring up the ultimate Brand Reps' tools was recognized when her creative team beat out 260 deep-pocketed competitors for the 2009 DSA Technology Innovation Award. All of which is pretty impressive considering that every award-winning marketing piece is produced
in-house—no third-party additives required. Now that's independence.

Tom Lunneborg

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Tom Lunneborg
Vice President of Product Development

Every boy dreams of working with secret formulas, high-tech laboratories, and the occasional mad scientist. Tom Lunneborg is living that dream. As the in-house product-development flight director, he has brought to market more than 20 premium products. A stickler for rigid quality control, he and the white-coat crew ensure everything passes his good-enough-for-mom test ... or it doesn't ship. Tom also directs worldwide distribution, and hopes to one day communicate by speaking into his wristwatch.

Amy McKenzie Email

Amy McKenzie
Events Coordinator and Brand Rep Services Supervisor

With more than 11 years in the corporate Network Marketing environment, Amy loves working with Brand Reps and making sure our Brand Rep Services are nothing short of outstanding. And quite literally, she’s the glue that pulls together all of our exciting Life Shotz events. Amy enjoys all the small details, keeping things organized and solving any problems that pop up along the way to creating an amazing event or Brand Rep experience.

Janine Avila

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Janine Avila
Platinum, Advisory Board, Owner

When Brand Reps need tips and hoo-rahs, Life Shotz calls on Janine Avila. She's a superhero, able to light a fire under someone, teach them how to fish, and give them a swift kick in the backside … all without breaking a sweat. This international speaker, trainer, and coach brings a 20-year track record in the Network Marketing industry to the team, and she's ranked as one of the top 100 Network Marketing trainers in the world. She's that good.

Lisa Jimenez

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Lisa Jimenez
Platinum, Advisory Board, Owner

Finding it a challenge to balance work, family, and higher education? Hunt down Lisa Jimenez's story for a torrential downpour of inspiration. The author, mother, and Network Marketing sensation has helped thousands shatter their self-limiting beliefs and get the breakthrough success they want. Lisa's gift of showing people how they can regain their drive, risk-taking ability, and childlike courage (think about what you could do with a little more of that!) makes everyone involved with Life Shotz giddy with excitement.

Kimmy Everett

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Kimmy Everett
Advisory Board

As a single parent to daughter Hailey, Kimmy knew she needed a change so she could stop working long hours day after day and start spending more time as a family. Not only was she sick of other people raising her daughter, but she was also struggling financially and sinking further and further in to debt. It was through Network Marketing that she found her path to financial freedom and has never looked back. With her very own four year career, she built a network of more than 17,000 people. As part of the Life Shotz Tribe she is excited to use her passion for helping others to help people build their dreams.

Rich Razgaitis

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Rich Razgaitis
Advisory Board

When you want someone to help lead a company, you want someone who knows what it's like to work at every level of a company. Enter Rich Razgaitis. He's been everything from knife seller to CEO, and he's built a reputation of being "the guy" who knows what it takes to make it big. Whether he's building distribution channels or supercharging growth, Rich has made it happen for companies across the country and around the globe, and he's bringing his insights to Life Shotz. No matter how you cut it, that's unbelievably cool.

Dr Todd Schlapfer

Dr. Todd Schlapfer
Product Guru

We all hear stories about some guy that took one trip to the Far East and is thus “qualified” to develop the next big thing. A bit fishy, no? That's why Life Shotz turned to Dr. Todd Schlapfer. Not just ‘some guy’, the good doctor is a graduate of the National College of Naturopathic Medicine, has 2.6 decades of experience, and is the founder of Coeur d'Alene Healing Arts. Focusing on reversing disease by optimizing health, Dr. Schlapfer goes all ninja-style on the root causes of suffering. Let's see ‘some guy,’ do that.

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