We're located in beautiful

Coeur d'Alene

What began as a quest for better health and wellness within a small lakeside community has since grown into a Tribe of service-driven leaders who are changing lives the world over!

Get To Know Us

We are, as a company, a living organism, made up of the dreams and passions of our Tribe. We inspire people to think about what really matters. We ask the question ... what does vitality, happiness, longevity and the power to live life full-out look and feel like ... for you? You see, to us your Life Matters.

Our Vision and passion are grounded in four key elements:

Profound Education

We’re committed to profound education that provides truths you can trust. These truths inspire you to live your best life, to avoid the hype and fads, and to reach a higher level of health, fitness, freedom and fun.

Clean, elite products

We create real nutrition. Our body needs the best nutrients possible, and sadly, the reality is even freshly grown food from our depleted soils are not nutritious enough. Our potent, clean and natural formulas aren't built for hype … they’re products that matter. They matter to your vitality, and to you and your family living a longer life of health and happiness.

Wealth Building

We provide a platform that supports your passion and dreams. Whether you want to get out of debt, take that vacation you've always wanted or fire your boss. Richard's book “The Four Year Career®” has helped thousands of people find a clear path to what financial freedom means to them.

Tribe Culture

We are ONE TRIBE playing full out and lifting each other up to reach for our dreams. We are all on a path of leadership and character development. Our culture is one of integrity, transparency and fun, with honor at the heart of it all: honor for you, for each other, and for every person with whom we connect.

Richard and Kimmy Brooke

Our Ownership

Great leadership is the foundation for a great company. Find out why we are who we are by getting to know our incredible owners. Hear their story and prepare yourself to be inspired.

Meet the

Leadership Team

We have an incredible team that’s passionate about our Vision … with years of experience in making great things happen!

Richard Brooke

Their boldness and vision to see beyond commonly accepted boundaries has been their signature. As true innovators, they shattered assumed limitations and rocketed to the top. Their commitment to integrity and leadership is renowned throughout the industry.

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Richard and Kimmy Brooke


Their boldness and vision to see beyond commonly accepted boundaries has been their signature. As true innovators, they shattered assumed limitations and rocketed to the top. Their commitment to integrity and leadership is renowned throughout the industry.

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Lisa Jimenez

Lisa knows how to overcome adversity. From going broke to finding success, this author and mother found Network Marketing and has helped thousands of people shatter their self-limiting beliefs and get the breakthrough success they want.

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Todd Schlapfer

Not just "some guy," he has a Doctorate of Natural Medicine from the National College of Naturopathic Medicine and earned his Bachelor of Science in Resource Conservation/Biology from the Unversity of Montana. He has 2.6 decades of experience and is the founder of Coeur d'Alene Healing Arts.

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Matt Morrow

This recruiting machine, brilliant sales strategist and all-around awesome guy has been a top Network Marketing Leader for nearly a decade. Matt holds a degree in economics from UC Santa Barbara and brings to the table a true zest for helping the Tribe reach our next level of success!

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Melissa Gulbranson

With 16-plus years in the Network Marketing industry, Melissa is the brains behind our strategic marketing and branding. Her talent has been recognized with four DSA Awards. That is pretty impressive considering that everything is produced in-house ... no third-party additives required.

Stacey Holley

Stacey boasts more than 25 years in high-level executive and VP roles and has garnered a long list of awards. She is a master and mentor at business operations, developing new business and strategic client solutions.

Tom Lunneborg

With 18-plus years in the Network Marketing industry, Tom gets to work with Dr. Todd Schlapfer and the high-tech laboratories to help craft our incredible products. He’s also the brains behind our operational logistics that makes sure our shipping systems stay top notch.

Courtney Schwagler

Defining all laws of thermodynamics, Courtney is our vision in perpetual motion. She is a seasoned Performance Specialist Registered Dietitian with EXOS Dietetic Mentorship training, triathlete, and all-around customer service advocate. She’s the spirit driver for our amazing service team.

James Smith

James has 15-plus years of experience in Ecommerce Web Technologies. He has the pleasure of working with the latest and greatest in the tech field to bring superpowers to our systems.

Rich Razgaitis

Rich has been everything from knife seller to CEO, and he's built a reputation of being "the guy" who knows what it takes to make it big. Whether he's building distribution channels or supercharging growth, Rich has made it happen for companies across the country and around the globe.


We’re Making ‘Em.

Press Releases from corporate:

Life Shotz announces new name, Life Matters, and two new products, Mind and Motion.
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Matt Morrow, Network Marketing veteran, named new Vice President of Sales at Life Matters.
[Read More]

Unstoppable Foundation

The Unstoppable Foundation is a non-profit humanitarian organization bringing sustainable education, food and nutrition, healthcare, access to clean water, and sanitation to children and communities. Together, we are helping to build a thriving, just and sustainable world.

Together we've raised $24,961.

How to donate

What We're Doing

5-Pillar Development Model

Life Shotz funding includes one modern, durable schoolhouse - scheduled to be complete in 1Q 2016, and classrooms furnished with desks, books and supplies.

Unstoppable Map


Unstoppable Map

Clean Water

Unstoppable Map

Food & Nutrition

Unstoppable Map


Unstoppable Map

Empowerment & Income Training

Our Village Location

Sav: Irkaat

Location: Narok South District, Kenya.

Population: 1,800
Students: 541

Unstoppable Map Unstoppable Map

Previous schoolhouses built in 2014

We also support

These Charities

Rypien Foundation

This incredible foundation is the premier provider of hope to families with children who suffer from cancer in the Inland Northwest. It was built with the heartfelt devotion of its founder, Super Bowl XXVI MVP Mark Rypien, who lost his three-year-old son, Andrew, to cancer.

We've partnered as an Underwriter to help support these families with critically needed services they may not have access to - improving their health, well-being and quality of life.

How to donate
Boys and Girls Club

Our children are our future and we helped finance a $2.9 million 20,000-square-foot club that focuses on empowering children near our corporate headquarters in beautiful Coeur d’Alene, Idaho. We also pledged ongoing financial support that has totaled over $60,000.

The center, A Positive Place for Kids & Teens, has an athletic center, teen center, technology center, and food court to nurture local youth to become productive, caring, responsible citizens.

VISIT BOYS & Girls Club
Environmentally Friendly

Our commitment to


We cannot live without our planet, and our commitment is to look for places where we can reduce our footprint by choosing environmentally friendly materials whenever possible.

Packaging Packaging


  • 100% recyclable
  • 100% vegetable-based inks
  • FSC certified paperMore Info
Shipping Box Shipping Box

Shipping Box

  • 100% recyclable
  • 100% vegetable-based inks
  • FSC certified paperMore Info


  • 100% recyclable
  • Maintains flavor and nutrients
  • Minimal packaging = smaller carbon footprint


  • 100% recyclable
  • Non-toxic and nonporous
  • No by-products during recycling