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21TEN donates time and resources to build website fighting youth homelessness
September 21, 2010
21TEN announced today that it has donated its creative efforts to the non-profit Gen Why Foundation and that together they have created and launched a new website dedicated to fighting youth homelessness. The website raises public awareness and funds for a full-feature documentary that examines the daily lives of homeless youth.
With more than 1.6 million homeless youth in the United States, youth homelessness is no longer an issue that can be ignored says Chris Brooke, the founder of the non-profit Dreamweaver Foundation. Dreamweaver is supporting the project and the "Generation Why?" documentary.
"We really want to work together to identify the root of the problem and the solutions that are needed," says Brooke. "We've already got a great team in place, and more and more people are calling to ask us how they can contribute and participate, whether that's working on the production, technical or administrative end, or whether that's sharing their stories or their gifts of time and sponsorship."
The "Generation Why?" team already includes Brooke, executive producer and author Rich German, business woman Tami Walsh, and Change for Balance Productions.
21TEN contributed to the project by donating time to develop, design, and host the website.
"Everyone is so excited about the site," says Brooke. "We're already getting a flood of responses. We're just holding on. It's going to expand into something great. It's just amazing how many people are participating and willing to support us."
The 21TEN marketing team was both excited about and encouraged by the project.
"Working with Chris Brooke and the Gen Why team has been wonderful," says Melissa Gulbranson, the 21TEN Vice President of Marketing. "Their passion for this project is contagious, and we jumped at the chance to be part of such an important cause."
"Raising awareness about the realities of homelessness is important," says Karli Fairbanks, a 21TEN designer who worked on the project. "It's always refreshing to see people making an effort to acknowledge the people who are often unacknowledged. I respect 21TEN all the more for investing in this project and allowing us to be a part of it."
To find out more about "Generation Why?" and to contribute to the project, visit the newly launched website at www.genwhymovie.com.
21TEN is a privately owned company headquartered in Coeur d'Alene, Idaho, with a network of independent distributors achieving financial independence throughout North America.
21TEN is a new relationship marketing company that features Life Shotz, a nutritional drink that helps increase energy, boost mood, sharpen mental clarity, and promote anti-aging with powerful blends of vitamins and super fruits. 21TEN is backed by Oxyfresh, a 26-year veteran of the Network Marketing industry, and shares a corporate office in Coeur d'Alene, Idaho.